3 Easy, Money Making Internet Business Models
by: Gobala Krishnan
Amid all the noise and hype on the Internet today, not many people
realize that all the ideas and techniques you can find are petty
much useless if you don't first understand your business model.
In other words, even the most amazing Internet marketing technique
will not work if you don't understand how to apply it to YOUR
business.
The 3 most popular business models are:
1) Affiliate Marketing
This is perhaps the most popular one out there, since there are
absolutely no barriers to entry. Almost anyone can sign-up for
an affiliate program for free and start promoting the product
or service on the Internet with hopes that someone will buy, giving
them instant commissions. Affiliate marketers don't carry any
risk, since they do not pay for the creation of the product, they
do not handle customer service and they do not need any up-front
investments.
When you consider that those are the top three things people
want to avoid, it's no surprise that almost everyone and their
neighbor promotes an affiliate program or another. In fact, if
there is a single reason why the Internet today is so proliferated
with ads and banners, it's because of affiliate programs.
Even though there are so many affiliate marketers out there,
only 5% ever make any money and only 1% makes big money. The "Super
Affiliates" do it very differently from all the other millions;
therefore they earn the big checks.
2) E-book and Information Publishing
Sitting at the other end of the spectrum, e-book authors need
to be more disciplined in their approach to Internet marketing.
Of course, they also need to invest more than affiliates do. While
affiliates can get away trying to "get something for nothing"
the same is not true for the e-book type of business.
If you're thinking about publishing and selling your own e-book
online, and you think it's going to be easy, think again. You'll
need to learn a lot more than affiliates are required to. You'll
need to spend some amount of money getting your business up and
running. However, when you do it right, the payoff in this online
business model is much more rewarding.
The reason why e-book marketers and "Infopreneurs" make more
money is simple; they have very, very low production and maintenance
costs. Anything digital doesn't cost a single cent to be produced
in millions if necessary. Whatever initial start-up costs spent
can be covered by selling just a few copies of high-margin e-books,
and you can even recruit an army of affiliates who are more than
willing to do all the selling for you.
Of course, it's not as easy as it sounds, but the point is, when
done properly, the "E-book Publishing" model is a truly profitable
business.
You can learn more about e-book publishing at http://egoods.sitesell.com/globalmillionaire.html
3) Internet Based Network Marketing
I've heard many people say that the Internet and network marketing
are a match made in heaven. In my opinion, though, almost 90%
of people get it wrong when it comes to Internet based network
marketing. People in this business usually think they're talking
about network marketing, but in reality they are talking about
affiliate marketing.
They try to make the Internet do all the work. They hide behind
their computers and pretend everything's going great. They focus
on selling more and more every month. They have systems that are
so complicated only they can understand it. Well, that doesn't
sound like network marketing to me!
Internet based network marketing is simple if you understand
it, and are willing to put in the effort. The role of the Internet
here is only to get you the names and contact details of people
you can talk to, after which YOU, not a computer, has to build
a relationship with these people and help them to start their
own business.
For this simple purpose, it is not necessary for you to have
a high-tech system and pretend that your auto responder is building
relationships for you. It's not going to work. The key is to have
simple systems that are duplicable, something you can teach to
all those people you have built a relationship with. For this
purpose I use NetMarkPro at http://www.netmarkpro.net/globalmillionaire
and teach my own affiliates to use it too.
E-book authors, no matter what they say, have no obligation to
teach you their "Secret Strategies to Become a Millionaire” of
any variations to that. The reason is simple; why tell you the
absolute truth when you'll end up as their competitor? No one
wants more competitors, right?
Internet based network marketing is very much the opposite of
that. You HAVE to tell people EVERYTHING you know or your business
will never take off. For this reason alone, I always recommend
that if you're new to the online world, you need to first join
an Internet based network marketing business at least to learn.
Rest assured, no one will be selling you half-baked truths when
their success ultimately depends on yours.
These are the Top 3 most popular online business models today.
There are more, of course, and you can read about it at http://case-studies.sitesell.com/globalmillionaire.html
No matter which model you choose, make sure you understand the
basics, and stop listening to and buying things that are not applicable
to your business. Information overload can stop you before you
even get started.
Copyright 2005 Gobala Krishnan
